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The way real estate should be

 We're not just any real estate company. We're the company that's focused on making real estate the best it can be. For every seller and every buyer.
The Upside Team
Upside head office technology, customer experience, and marketing team members
Launched
August 2017
Dollars Saved
$7,685,212
Sold
787 Properties
Locations
Sydney, Melbourne

Connecting real estate and technology

We love property but not the old way of selling it, so we came up with a new way. Great agents plus great technology equals a flat fee. It's better for our agents and it's better for you.
Michal Kot, Chief Technology Officer
Clever use of technology drives efficiency. We’ve worked together with our agents to develop sophisticated tools that drive the best experience and outcome for our vendors.
— Michal Kot, Chief Technology Officer
James, Director of Sales
The connection between people and technology sets us apart. Our combination of dedicated agents and exceptional technology gives sellers complete transparency right through to settlement.
— James Kirkland, Director of Sales
Lori Ille, Property Agent
My clients can now experience a transparent approach to real estate. With Upside they pay a lot less, yet I’m still able to deliver the same service and a great price.
— Lori Ille, Property Agent

We live on the upside so you can too

We always look for smarter and quicker ways to get things done. Our pricing is fair, so our customers end up with more of their hard earned money in their own pockets. That's how we all live on the Upside.
Another happy client. $320,000 above reserve!
Upside, beachside.
#bucketlist Upside Regional Manager
The Upside Team
Collaboration
We don't compete, we collaborate. It gets better results for our customers and more success for us. It's all upside.
Transparency
We've built a technology platform that allows for complete transparency, so we all know where we stand.
People
Our experienced agents believe that being honest and ethical is more important than simply closing the sale.

We believe in integrity

It takes communication and transparency, as well as a great price, to make a happy seller. We keep our customers informed every step of the way.
Upside for sellers
With Upside our customers save money, but that doesn't mean less commitment to achieving a great price.
Transparency
From the first meeting to the property being sold, Upside agents are keeping sellers well informed.
Upside for Agents
Customers pay less, yet they still get the same service - it's a win win.
Adam Rigby, CEO
It is time for a change. We've made selling real estate simple, transparent and affordable. By rethinking the way property is sold, keeping what works and changing what doesn’t - we get you a great price, give fabulous service and charge a fair fee. It’s the way real estate should be.
— Adam Rigby, CEO

We are game changers

Selling a property can cause a fair amount of stress, so we changed it up. By improving the process we get to sell more property and our customers get a better deal.
Photograph of Andrew Byrne
I'm proud to run a team with a proven record of customer satisfaction, because it's not just about saving money - it's about delivering results.
— Andrew Byrne, Customer Experience Manager
Photograph of Nicholas Cooke
It’s great to see our customers truly enjoy the selling experience, something that is normally a very stressful journey. We’re in uncharted territory.
— Nicholas "Cookie" Cooke, Senior Product Manager

How can we help you?

We can't solve all life's problems but if you need to sell your property, or you are an agent looking for a change, you have come to the right place.
Our support team

Sell your Property

Your house can be on the market for an upfront fee of just $2,900. The remaining $6,000 (plus $800 if you choose to auction) isn't paid until your property sells.
Request an appraisal

Become an Upside agent

We’re looking for experienced agents to be part of an Australian owned business that's reinventing real estate!
Learn More

Join our HQ team

We're a start up with all the fun and challenges you'd expect. If you're looking for a fast-paced and ever evolving environment, we'd love to hear from you.
View opportunities