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upside fragrance guide

Fragrance guide to selling your home

November 12, 2019 10:00 am by Upside

When you put your house on the market, it’s important to remember that people’s decisions about purchasing a home are based on a huge range of factors – they’ll use all their senses when deciding if a home is right for them.

While it can be easy to focus on how the house looks, don’t forget that smell can trigger memories and emotions. In fact, new research published in Brain Sciences Magazine reveals that our sense of smell plays a huge part in how we feel and that this sense, above all others, is most closely linked to the emotion-processing areas of the brain.

Getting the right scent is becoming an increasingly important tool at open-house inspections, so make sure that you’re introducing some lovely smells to create positive associations with your home.

The three most popular style homes in Australia are coastal, city or country homes. Here is Upside’s guide for creating a subtle lift in your home:

Coastal homes

It’s all about creating an invigorating environment. Think rosemary, lemon verbena, bergamot or peppermint which has been proven to improve memory, and critically help your buyers remember more details of your home.

City homes

For inner-city, it’s all about creating warmth and maturity. Think cedarwood, or aged vetiver which have sharp and earthy tones, or refresh your buyer's minds with a crisp, lively aroma of green tea that is used to help restore harmony, a quiet retreat from the busy buzz of city living.

Don’t be afraid to use different scents in different rooms, to create a change in mood.

Country homes

As the temperatures begin to rise, it’s all about making the inside a place to retreat. Diffusers can be very strong, especially if they are left in small rooms or bathrooms but if you have an airy space – a hallway would be perfect.

Citrus fruits like lemons and oranges smell fresh, and they’re a more durable fruit with longer-lasting scents that are particularly fragrant, while scented herbs can also bring a refreshing, familiar smell to the nose.

A sprig of rosemary, thyme or basil in the home when selling, especially in the kitchen, will create a warm and welcoming feeling for buyers.

Other quick tips:

  • Strong household cleaners can have a strong and off-putting smell, so be sure to do any main cleaning at least 24 hours before an inspection
  • Don't overdo the fragrance! If you are using a scented candle or oil burner, turn it off a good 30 minutes before the inspection begins.
  • Don't forget to crack some windows and open doors to give your home a good airing.

RELATED: How to make your house smell nice before selling

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Upside is an Australian-owned, full-service real estate agency with local real estate agents, low fixed fees and zero commission. Our standard is other agents’ ‘extras’, delivering vendors a complete agent managed service including a full appraisal, open home management, copywriting, photography, signage and advertising. It's the way real estate should be.

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