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difficult time to sell

The most difficult times of year to sell – and how to beat them

March 16, 2020 10:00 am by Upside

Spring is traditionally viewed as the best time to sell a house. The weather warms up, birds are singing, and buyers flock to the property market to buy a new home before the summer. In other words, if you’re selling your home during spring, you’ll be able to take advantage of the influx of buyers and of competition — and potentially sell your home for more.

But just like there are great times of year to sell, there are also difficult times. During these times of year, your property could remain on the market for months, or you have to compromise on your selling price in order to finally lock down a sale.

So how can you sell your home when it’s not the best time to sell? We take you through the most difficult times of year to sell — and how to beat them.

What are the most difficult times of year to sell?

To answer this, it makes sense to look at when is the best time to sell a house in Melbourne or the best time to sell a house in Sydney. If the warmer months are the best time to sell a home, then the exact opposite is true for the most difficult times of year for sellers.

In fact, Peter Rossini, a senior lecturer at the University of South Australia, found that during the winter months (a.k.a. June and July), properties sell for approximately 1% less than the other seasons. As the weather cools down and it starts to rain more, less people venture out to open homes — meaning less demand for properties.

At the same time, it’s also tough to sell your home over the summer months because it also falls over Christmas. Seasonal patterns in the Australian property market show that December and January are typically weak months, but the prices pick up again in February and March.

RELATED: When is the best time to sell a home?

How to beat the most difficult times of year to sell

While everyone dreams of putting their property on the market when times are good, sometimes it just isn’t possible to line your sale up with the best time to sell a house. However, that doesn’t mean you can’t sell your home for a good price. In fact, the lack of competition can work to your advantage — provided you know how to make your home stand out.

Invest in good marketing — During the quieter months, you want to catch the eyeballs of as many potential buyers as possible. When someone is narrowing down their list of properties to inspect, you want to make the cut — and that means investing in a great property listing that piques their interest. Ask your real estate agent to help with professional photos and copywriting, to ensure you’ve got the best ad possible for your home.

Make sure everything is warm and cozy — There’s just something incredibly enticing about a warm and cozy home. If you’re preparing for an open home, try to make your house look as snug as possible. Light the fireplace, get some ambient lighting going, turn up the heating, and put some well-placed blankets around the home to exude winter comfort.

Hire a home stager — If you’re selling during the slower months, it’s also a good idea to invest in a home stager to help you wow potential buyers as soon as they step foot in your home. Home staging companies do a great job of utilising space and bringing out the best in a particular property — which is particularly valuable when you need to get the most out of each potential buyer.

Take care of your landscaping — Regardless of whether it’s the best time to sell a house in Brisbane or a difficult time to sell a home in Sydney, you should take care of your outdoor space. However, this is especially important during the colder and windier months: patio furniture can get blown around and damaged, and muddy backyards are never pleasant for potential buyers to walk around on. Trim the bushes, get new plants (or get rid of dead ones), and store any furniture that’s easily swept away.

Planning to sell your home? Regardless of whether it’s the best time of year to sell your house or a more difficult time, our local agents will help you get a great price for your home. We take care of everything, from listing your home to managing open houses — plus we charge a low fixed fee with no commission. Get started with a free property appraisal today.


Upside is an Australian-owned, full-service real estate agency with one low fee and no commission. Our standard is other agents’ ‘extras’, delivering vendors a complete agent managed service including a full appraisal, open home management, copywriting, photography, signage and advertising. It's the way real estate should be.

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