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Do I need a real estate agent to sell my home?

March 20, 2018 9:00 am by Upside

Everyone who's in the market to sell a house has one goal: to make the most profit out of it. This goal leads some sellers to decide to sell their property themselves, rather than hire a real estate agent.

You can see the logic: real estate agents can charge large commissions and fees that could leave you a few thousand dollars short. Considering Australia’s average home price, the usual 2.2 percent standard real estate commission for an estate agent could cost you up to $20,000 of the total price – and that’s before taking out your solicitor’s fees, stamp duty, and conveyancing fees.

Why choose a real estate agent?

The majority of people choose real estate agents because they provide expertise, knowledge, and skills that are vital in property sales and negotiations. They know how to work the market, what buyers are looking for in your area, and how to improve your chances of a greater profit. They know how to maximise your sale in a way that you might not be able to if you sell yourself.

At Upside, happy customers are our biggest asset. Our agents are dedicated to getting you the best possible price. Get in touch today to find out how we can maximise your sale price.

Experience and expertise

To become a top-selling real estate agent you must have knowledge of the market, understand the psychology behind buyers’ decisions, and be educated in the field.

Agents know how to value a property and set the right price to compete in the ever-changing real estate market. If you want to be able to market your property to its best advantage – and to the right people – this is crucial. Selling without a real estate agent can save you the commission fee, but it often can result in the undervaluing of your house. That, alongside the costs involved in selling a property, can mean you end up losing a lot of money.

A good agent must also have sharp negotiation skills and confidence. The market can be a tough place to compete, so you will need someone with the determination and ability to fight for your property.

Access to potential buyer databases and marketing resources

How many people to do you know who are in the market for a house? What marketing channels are the most efficient to get to potential buyers? How do you know who is serious and who is just browsing?

Real estate agents know the answer to these questions. They have access to a greater pool of potential buyers, and already have the marketing resources to get your property out there and sell it in a faster time frame at a higher price.

Working with a real estate agent is the best option for many, but the agents’ commission can be a deterrent. So, how do you get the best of both worlds?

Simple: a real estate agent that works with flat fees rather than commissions.

A flat fee includes all the perks of working with a real estate agent no matter how much you sell for. Options can vary according to sale approach, but a flat fee guarantees that you will make the most out of your sale and won’t have to worry about hidden fees or extra expenses. No more worrying about taking on the role of a real estate agent, just sit back while they work their magic. Find out about how you can save with Upside’s flat fee model today.

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Upside

Upside is an Australian-owned, full-service real estate agency with one low fee and no commission. Our standard is other agents’ ‘extras’, delivering vendors a complete agent managed service including a full appraisal, open home management, copywriting, photography, signage and advertising. It's the way real estate should be.

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