Frequently Asked Questions
What is Upside?
We’re an Australian owned and operated fixed fee real estate agency. We provide everything you would expect from a real estate agent, plus much more. We keep our overheads low, so your savings are high.
How much does it cost?
Our fixed fee is $7,500 and an extra $1,000 if you choose to auction your property. You pay an engagement fee of $1,900 (or $2,900 for auction) when you sign with us, but that’s it. You only pay the balance when we successfully sell your home. There’s also no hidden costs for marketing or open homes.
Where are you located?
Our head office is in Sydney. Currently we have agents in Sydney and Melbourne. Each agent works in their home suburb and the surrounding areas.
Why is the cost so low?
We can charge less because we've made admin and marketing more efficient and we keep costs down by having one central office. Our agents work in the areas where they live, so they have the same networks within the community as any other real estate agent, without the costly shopfront. We pass the cost savings to you so you can make more on the sale of your property.
How many properties have you sold?
Agents and location
Where are your agents based?
Currently we have agents in Sydney and Melbourne. Each agent works in their home suburb and the surrounding areas.
How can you be local if you don't have a store near me?
Our agents work in the areas where they live, so they are well and truly local.
What experience do you have in my area?
The agents we hire have many years of experience. Most have worked for traditional real estate agents in the same suburb before they joined Upside.
How do I find more information about your agents?
What services do I receive?
Your dedicated real estate agent is your local area expert. They, along with their support team, will be with you for every step of the sale process, from your property appraisal to preparing your home for sale. This includes developing advertising materials, running open homes, negotiating with potential buyers and most importantly, the sale. Your service also includes professional photography, brochures and a signboard, along with advertising on Domain, Realestate.com.au and our website Upside.com.au.
Does the $7500 fee include advertising?
Yes, all advertising on Domain and Realestate.com.au is included in the cost.
How much does it cost if I want you to auction my property?
We charge an additional $1,000 for an auction, so a total of $8,500. We work with Australia’s best auctioneers, Cooley Auctions in Sydney and EYS Auctions in Melbourne.
Will I have to conduct the open inspections myself or will my agent do this?
Your agent will handle your open inspections on your behalf, just like a traditional agent. It allows us to get a feel for the market and engage with all interested parties on your behalf. Unlike some other fixed fee agents, there is no extra charge for this.
Do you expect me to do some of the work? Is that how your prices are so low?
Not at all. We do the majority of the leg work for you. Apart from a signing off on a few steps and signing contracts online, pretty much everything else is taken care of!
Getting the best possible price for your property
How will you determine the market value of my property?
Establishing a sale price for a property requires looking at the unique characteristics of your property, market data, and our research into comparable sales. Our local agent will then work with you to decide on a sale price that will be realistic in the current market and, most importantly, is a price that you are comfortable with.
How do I know your agents are motivated to get the best price for me if you don't charge commission?
Unlike traditional agencies, our agents are paid a salary. This means that you can count on their negotiation advice to be unbiased. When most traditional agents encourage their vendors to accept an offer it's possible they are doing so because they need the sale to earn an income. We don’t need to sell your home at any cost. We’re determined to ensure we achieve an outstanding result for you. Our agents are also incentivised to get a great result for you because we reward them through bonuses over and above their salary. Upside agents’ bonuses are influenced by your result, so if there’s more upside for you, there’s more upside for us.
How experienced are your Agents?
Commission vs fixed fee
What is the difference between Commission and fixed fee?
Real estate commission is a percentage of the final sale price, so the more the property sells for, the more you pay. Fixed fee means that no matter how much the property sells for, your fee doesn’t change.
Isn’t commission what motivates agents to get a higher price?
Every additional day it takes for your property to be sold is delaying the income of a commission based agent. As a result they may be motivated for a quick sale rather than a higher price. Our agents are rewarded based on your results and reviews. An extra week of sourcing buyers and negotiating won’t impact an Upside agent's income, but it'll probably get you a better result.
How experienced are your auctioneers?
We only work with the best in the business, Australia’s most sought after auctioneers, Cooley Auctions and EYS Auctions. Cooley’s has grown from conducting 358 auctions in their first year to over a decade later conducting in excess of 6000 auctions annually. Each year Damien Cooley is invited by contestants on Channel 9’s The Block to sell their properties. EYS are known for their extensive market knowledge, passion, and enthusiasm. Watch what their clients have to say about their experience with some of the best auctioneers in Melbourne.
Getting started and costs
How do I organise an appraisal to value my property?
To arrange a free appraisal and find out the market value of your property from an experienced real estate agent click here or call 1800 877 433.
How much does selling cost?
You pay an engagement fee of $1,900 upfront and the balance of $5,600 is payable only when you sell your home. Advertising and open homes are all included in the fixed price. If you choose to sell by auction we charge an additional $1,000, so a total of $8,500.
What if my house doesn't sell? Do I still have to pay the outstanding balance?
No. If we don’t sell your home for you, you aren’t required to pay the outstanding balance.
Once I sign, how available will my Upside agent be to me?
As much as is humanly possible. Outside of which we have a 24/7 support team and online platform to help you with any queries you have during your sales campaign.
How long does the process take from me requesting an appraisal to having the property advertised and ready to start showing?
Firstly, your agent will arrange a time to meet and provide you with an appraisal, along with an independent valuation. We then arrange for a photographer to come to your home and complete a photoshoot at a time that suits you. Our professional copywriters will also get started on the perfect description of your property. The timeframe for this part of the process mainly depends on your availability. Based on our experience, it’s possible to have your property advertised and ready to show within 2 weeks of signing with us.
Keeping you informed
How can I keep up to date with the sale progress?
It’s really up to you. Your agent will be available face to face or over the phone, they can update you via email, and there’s our online platform gives you a real-time view of buyer interest, enquiries and offers. At the same time, we will send you regular reminders with checklists as well as tips and tricks, to help you prepare your property for open homes, and to keep it looking perfect during those all important showings.
Marketing and advertising
What marketing is including in your fee?
Photography, copywriting, brochures, signboard, and advertising on Domain and Realestate.com.au are all included.
Do I have a say in the marketing?
Yes. Once all marketing material has been finalised, you’ll be able to review and approve or request any changes.
Upside compared to other real estate agents
How does Upside compare to other fixed/flat fee agents?
There are a few differences between the services that we provide compared to other flat fee real estate agents, with Upside:
- You only pay $1,900 upfront (or $2,900 for auction) and you don't have to pay the rest until we sell your property. If for some reason your property isn't sold, then there's no more to pay.
- There’s no hidden costs, everything you’d expect from a traditional agent (a dedicated agent to manage all your open inspections, following up with interested buyers, negotiating, dealing with contracts, and settlement, is included in the one fixed fee.
- Our agents aren’t paid to get listings, they are paid a salary and are incentivised to get a great result for you because Upside rewards them through bonuses over and above their salary. Upside agents’ bonuses are influenced by your result, so if there’s more upside for you, there’s more upside for us.
How does Upside compare to traditional agents?
On average, traditional agents charge a fee of 2.2% of the sale price of your property plus marketing fees. With Upside you’ll receive the service you’d expect from a traditional agent (a dedicated agent to manage all your open inspections, following up with interested buyers, negotiating, dealing with contracts, and settlement) for the one affordable fixed fee of $7,500 or $8,500 for auction. We also include essentials that traditional agents charge extra for: photography, copywriting, advertising on Domain and Realestate.com.au, a signboard, brochures, online platform, and 24/7 call centre.
Is the commission-based agent incentivised to get me a better sale price?
Not necessarily. Unlike traditional agents, our agents are paid a salary. This means that you can count on their negotiation advice to be unbiased. When most traditional agents encourage their vendors to accept an offer it might be because they need the sale to earn an income. We don’t need to sell your home at any cost. We’re determined to ensure we achieve an outstanding result for you. Our agents are also incentivised to get a great result for you because Upside rewards them through bonuses over and above their salary. Upside agents’ bonuses are influenced by your result, so if there’s more upside for you, there’s more upside for us.